Changing the way we brand British politics

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Open Britain asked for our help in challenging a political status quo that has existed since the Sixteenth Century.

The political landscape is dominated by very similar visual identities and branding, with each party very strongly committed to tradition.

Open Britain wanted to appeal to a younger audience, as well as the politically disenfranchised. To do so, they had to step away from traditional political branding and lean into something less rigid and modern.

The grassroots organisation also asked us to come up with something that could comfortably exist in spaces that politics has traditionally avoided, such as social platforms like Instagram and TikTok.

The results speak for themselves.

We created a brand using more ‘rough and ready’ illustrative styles. This allowed us to move away from the traditional ‘straight-laced’ style of politics and embrace a more accessible visual identity.

To accompany this, we also avoided leaning on any of the traditional Great Britain colours – aka the red, white, and blue trap of most politics-based branding projects.

We embraced a more lively colour scheme to appeal to a wider audience, and used vibrant pinks and rich purple colours to revitalise the stagnant political landscape – in keeping with Open Britain’s overall purpose.

That being:

“To make democracy work for everyone.”

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