Changing the way we talk about British politics.
Open Britain asked for our help in challenging a political status quo that has existed since the Sixteenth Century.
The political landscape is dominated by very similar visual identities and branding, with each party very strongly committed to tradition.
Open Britain wanted to appeal to a younger audience, as well as the politically disenfranchised. To do so, they had to step away from traditional political branding and into a more modern, accessible approach.
Open Britain also wanted a brand that could comfortably exist in spaces that politics has traditionally avoided, such as Instagram and TikTok.
We created a brand using more ‘rough and ready’ illustrative styles.
This allowed us to move away from the traditional ‘straight laced’ style of politics and embrace a more accessible visual identity.
To accompany this, we also avoided leaning on any of the traditional Great Britain colours- the red, white and blue bear trap of any political branding project!
We embraced a more lively colour scheme to appeal to a wider audience, and used vibrant pinks and rich purple colours to revitalise the stagnant political landscape- in keeping with Open Britain’s overall purpose.