Opi Frutta

Our partnership with Opi Frutta led to the creation of a wide range of product packaging, and an ecommerce website that encourages customers to buy directly — both key ingredients in a successful brand/business!

Opi Frutta are innovating in the healthy snack sector, with an innovative new way of freeze drying fresh fruit, retaining all of the natural flavour and texture, making it a rather exciting project to work on based on the number of possibilities.

The snack sector is wildly overcrowded and the shelves are filled with “organic looking” products. Our challenge was to create a brand that positioned their fruit snacks as an exciting, vibrant, alternative choice for people looking for a healthy snack alternative.

Because Opi’s snacks are a game changer in the snack space, we designed bright, eye-catching packaging that avoids organic and health food design trends. This vibrant palette makes Opi’s products stand out on the shelves.

The use of real-world images of various fruits made the flavour of each universal in any language — it also gave Opi a clear cut advantage over the competition. Many of these healthy food brands use too much or too little fruit imagery in the packaging, whereas we found that perfect sweet spot.

Combining vibrant colours with real product photography, the brand is bold, exciting, and appealing across both physical and digital touchpoints. In short: we created a healthy brand that continues to shine to this day!