Assisting a tuition brand to franchise and grow.
the rebrand of Redbridge Tuition gave them the tools and assets to move forward with their franchising model, and attract and win new customers.
Redbridge Tuition are a tuition franchise on a mission to bring out the best of children’s abilities across the UK.
Their previous branding, RTG Tuition, was stale and looked corporate, positioning the brand incorrectly. They challenged us to breathe fresh life into the brand, enabling them to achieve their franchise goals, and appeal to both affluent parents, and children.
First, we ditched the RTG acronym, and brought both Redbridge Tuition and Redbridge Publishing to life. In itself, this made the brand more appealing and approachable.
The identity is designed to be playful but professional. The comprehensive brand identity uses a hand drawn logo mark, bright colour palette, and icon set, appealing directly to children. But, it works equally across professional marketing materials that talk directly to parents.