Taking a new consumer product brand from East to West.
Shodai sold products and gained traction across the globe, featuring in several high profile publications, including the Los Angeles Times and Men’s Health Magazine.
Shodai were a Japanese skincare brand targeting Western men in their late 20s to early 50s, with an intelligent and stylish brand.
Founded by a passionate entrepreneur based in Yokohama, our challenge was to bring an exciting idea, some scribbles, and a business plan to life. Looking for an agency that would get excited, roll up their sleeves and get stuck in, Shodai partnered with us to bring their brand, product range, and ecommerce website to life.
Bringing a consumer brand to life in any country is always an interesting challenge. The product was entirely Japanese, but to be sold in Europe and North America. The brand needed to translate modern Japanese elements for a Western audience, while maintaining authenticity and without drifting into stereotypes.
Through a trip to Japan to immerse ourselves in the culture, and extensive market research, we created a sleek, stand out brand that is uniquely Japanese, and connects directly with consumers, while avoiding cliche.