Show Film First

Both See it First and Show Film First are dedicated to bringing unique and exclusive experiences to customers, spanning various forms of entertainment like films, concerts, sports, and more. Their goal is to ‘open the doors to the entertainment industry’, motivating customers to explore something new. This excitement is evident in their bold and lively colour palette, along with engaging language such as 'eeek, oooh, and aaah' capturing a sense of raw emotion and wonder that customers feel when immersing themselves in a new experience.

This vibrant visual identity also serves to attract a younger audience, a key objective of the project. By using colours such as blue, purple, and orange, they resonate with a youthful demographic, encouraging them to take part in the offerings available. It's crucial to fill event venues with the right attendees so this approach ensures a wider range of potential participants, allowing the brand to effectively promote its array of experiences.

A crucial aspect of this project involved establishing a cohesive visual framework for both brands. To accomplish this, we brought the logos of See It First and Show Film First under a unified design, employing the same colour scheme and an 'eye' icon that serves to symbolise both entities. The development of this 'eye' icon also generates a harmonious connection between the essence of the brands' offerings (i.e. seeing and discovering something new) and their visual representation.

We also recommended swapping the brand names around to help clear up any further confusion. As See It First currently caters for films only, whereas Show Film First caters for a plethora of events and experiences (despite having the word ‘film’ in the brand name). It would make sense to have these operate the other way round. Especially from a consumer perspective, this would make it easier to understand the unique offerings of both brands as language can be a barrier.

We developed a variety of assets to showcase the brands' appearance across various touchpoints. Ranging from Instagram story templates and social designs to a new landing page design for each brand, the primary objective was to infuse the deliverables with liveliness and excitement, captivating customers and drawing them towards the diverse array of films and experiences.

The language employed across these touchpoints additionally heightens the emotional impact experienced by attendees when they participate in new and thrilling experiences. By incorporating expressions like 'ooooh' and 'woooah,' it immediately grabs attention, effectively conveying the brands' purpose and placing it at the forefront of the visual identity.

We’re continuing to partner with Show Film First to support the roll out of their new brand identity, ensuring the visual system is carried around all touchpoints.

To aid their success further, we’re exploring the idea of partnering on upcoming projects as the brand continues to deliver exciting experiences to attendees.