Going that extra mile for a community-focused brand.
Sportworks is all about helping communities through the power of sport, education and wellbeing.
For Sportworks to help make change in communities up and down the UK, multiple areas of the brand needed to be adjusted for it to go that extra mile. They passed the rebrand baton to us here at Canny, and we ran with it.
Through sports programmes that help bridge the health gaps in the nation, and education/skills courses to help people gain employment and build more prosperous communities, it was really important that we didn’t just focus on the ‘sport’ element.
We started with a visual update of the logo. Some parts of the original logo remained the same, but most of it was changed to help bring Sportworks out of that dated style.
We made sure to keep the sport element focused. Focused to the point where it was still relevant, just not as controlling as it could have been. Again, the goal was to ensure that everything from the collateral to the website itself was with purpose.
The updated colour palette is one of our favourite parts of this project. That, and the updated website design, a website that sports the new scheme perfectly.
Thanks to our partnership the message is now clear. Sportworks now have everything they need to keep pressing forwards, helping communities work towards a healthier and happier future.