Going that extra mile for a community-focused brand

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Sportworks is all about helping communities up and down the UK through the power of sport, education, and wellbeing.

To help make that change, the Sportworks brand and website needed updating in a big way, so they passed the baton to us here at Canny and we ran with it.

Through dedicated sports programmes and education/skills courses to help people gain employment, it was really important that we didn’t just focus on the ‘sport’ element despite the obvious.

We started this project as we would with any branding-based project, with a visual update of the logo.

The old logo was very dated, looking like a series of Nike swishes with various red dots separating them. You’ll notice that the updated logo still has those dots, only the swishes have been replaced with these noodle-like shapes.

This was purposeful, as reworking the entire logo from scratch would have only confused those familiar with Sportworks and all the great work it does.

With the logo sorted, it was time to move onto Sportworks’ website. Like the logo, the site was very dated.

We soon brought the website up to speed. Emphasis on stats, an updated colour scheme, and dedicated sections to programmes, all helped the brand feel like a much bigger deal.

Sportworks were handed everything they needed to keep pushing forwards, helping communities work toward a healthier and happier future.

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