The Rock Box
Revolutionising an ecommerce record shop website.
the new Rock Box brand received positive feedback from loyal customers, and the new website has brought new customers to the business, increasing online sales.
The Rock Box is a well respected record shop based in the South of England. Their heritage and impact on the local music scene and culture is an important part of their brand.
With high visibility in the local area, they didn’t want to lose their classic rock aesthetic and red, black, and white colour palette. Looking to ramp up online business, it was important that they modernised their website to attract new customers, while retaining their loyal fanbase.
With The Rock Box under new hands, we injected new life into their brand identity, while staying true to what their customers know and love. The new identity was then rolled into new swag and merchandise, creating cohesion across the brand.
Alongside that, we designed and launched an ecommerce website that makes it easy for customers to find what they want, but also highlights new releases, bringing new music to the forefront of the shopping experience, while attracting a new audience.