The TV Agency
Switching a media agency on to the power of content marketing.
The targeted content strategy that we implemented for The TV Agency increased monthly website visitor and resulted in a 300% increase in lead generation.
The TV Agency create, plan and execute TV advertising campaigns fora range of different companies based in both the UK and overseas.
Before introducing their new content strategy, The TV Agency had been struggling to generate organic traffic and consistent lead flow through their website. They brought Canny in to help them change that.
The TV Agency had been creating some excellent content that was in need of a refresh. That’s where we started, by strategically optimising and updating content that was ranking in low positions.
The next step was to research, create, and deliver a content strategy that added new evergreen content to their website, and helped build lead flow.
Over a 3 month period we increased ranking search terms from 500 to 1200 visible terms.
increase in lead flow.
rise in search visibility.
increase in lead conversion.