The TV Agency
Switching a media agency on to the power of content marketing.
Content done right can lead to a drastic increase in online exposure.
Our work with The TV Agency, a top television advertising brand, is proof of that.
Before running with the strategy we put together, there weren’t many viewers on the TVA website, and attention to lead generation was lacking in several key areas.
For example, they had some great content already up on the site — content that still needed tweaking if it was to connect with prospects.
This is where we started, by strategically optimising and updating content that was ranking in low positions.
The next step was to research, create, and deliver a content strategy that would populate the site with engaging content fit for their audience.
Our targeted strategy resulted in a drastic increase in web traffic and a 300% increase in lead generation.
Over a three month period we also increased ranking search terms from 500 to 1200 visible terms!
There’s a reason we refer back to this project often when pitching our content services to other clients, and that’s down to two things:
- The overall results of the project
- The strength of our partnership
Over a 3 month period we increased ranking search terms from 500 to 1200 visible terms.
increase in lead flow.
rise in search visibility.
increase in lead conversion.