The TV Agency
Switching a media agency on to the power of content marketing.
Content is a sure-fire lead generator when done right, and is almost impossible to ignore with the right strategy in place. It’s an area that the TVA were struggling to get on the right track before coming to us.
The TV Agency create, plan and execute TV advertising campaigns for a range of different companies based in both the UK and overseas.
Before introducing their new content strategy, The TV Agency had been struggling to generate organic traffic and consistent lead flow through their website, which was limiting their overall potential. This needed to change for the brand to grow.
They had some great ideas and content already up on the site, but it needed tweaking if it was to get the TVA on air in front of more people. That’s where we started, by strategically optimising and updating content that was ranking in low positions.
The next step was to research, create, and deliver a content strategy that added new evergreen content to their website, and helped build lead flow. The TVA were put in a prime slot thanks to these changes.
Results-wise, the targeted content strategy that we implemented for The TV Agency increased monthly website visitors and resulted in a 300% increase in lead generation.
This project is one that we refer back to often when discussing the power of strategy-based content marketing. It goes without saying, but our experience working with the TVA was beyond satisfying.
Over a 3 month period we increased ranking search terms from 500 to 1200 visible terms.
increase in lead flow.
rise in search visibility.
increase in lead conversion.