Eliminating The Stigma Associated With Cyber Security
TLR had made some serious headway in the cyber security space but felt like parts of the business were in need of an overhaul for it to be consistent with the brands unique approach.
They wanted a full rebrand complete with a new website to attract the right level of attention. Another key goal was to help position them as the clear solution to various digital security-based problems without relying on utilising fear as a tactic that typically engulfs the sector.
Their previous brand identity and website design was incredibly outdated and would never help them reach their goals. We stripped everything back and rebuilt the brand and site from the ground up.
We began looking at the brand strategy; digging deep to find out who they are, who their competitors are, what sets them apart from their competition, and who they want to attract moving forward. A routine spot check for an exceptional business.
Our findings helped bolster our efforts as we began to redesign everything from the logo and identity design, to the language used within the content of the website. It also allowed us to form brand messaging that emphasises the high level of pro-active protection services they offer their clients.
“Shield your future” and “Forward thinking cyber security, that empowers you” aligned perfectly with TLR’s updated brand. It made them feel like more of a partner, rather than yet another faceless cyber security company.
The refreshed brand identity, website, and content marketing strategy is now set firmly inline with their new brand positioning and strategy, which will carry TLR Global forward into the future.