YardLink

YardLink’s new identity enabled its marketing team to talk to the right people with confidence, and gave them the tools to drive more business to their site and to them.

YardLink connects construction companies with the tools and plant hire they need, keeping construction projects, and construction planning, constantly moving in the right direction.

They came to us with an established reputation, which made it important that we built on top of that instead of doing away with parts of of the YL branding completely.

Their existing identity was often confused with a much easier misspelling of the name. So, rather than continue operating under a slightly complicated spelling, we suggested they lean into it.

And so, Yardlynk became YardLink.

This helped straighten out any confusion — modernising the brand in the process. It also helped YL from a search engine standpoint as it made them much easier to find organically with people mostly searching for the wrong one anyway.

A familiar visual aesthetic, combined with a distinctive burnt orange and blue palette was another key part of the branding that we changed. The colours helped the brand fit seamlessly into its area of expertise, while doing enough to make YL distinct.

We also assisted YardLink via structured/insightful content found in blogs — content that helped bring more traffic/awareness to an exceptional brand that deserves nothing but continued success.