Renovating an existing tool and plant hire brand.
YardLink’s new identity enabled their marketing team to talk to the right people with confidence, and gave them the tools to drive their brand forward.
YardLink connects construction companies with the tools and plant hire they need, keeping construction projects and sites moving forward.
Their existing identity, Yardlynk, featured a trendy misspelling of the name, to add brandability. In turn, adding confusion and making them hard to find. Combined with a desire to attract and appeal to a new audience, Yardlynk asked for our help to reinvent their brand and move them forward.
First things first, we corrected the spelling of the name, putting YardLink firmly on the map. The identity we created modernised the brand. And, with other consumer delivery brands now in full force, each with their own brandable colour, we worked to create the same for YardLink.
A familiar visual aesthetic, combined with a distinctive burnt orange and blue palette helped the brand fit seamlessly into the construction world, while offering up something completely different.