Calling All Marketers! The Best Marketing Books and Magazines to Read



Read Time

38 min


14 January, 2021

Marketing books and magazines aren’t hard to find, and recommendations are never hard to come by.

If you’re in marketing, whether that’s as part of a global organisation’s marketing department, an SME, or you own your own business, I’m sure you’ll agree that staying on the cutting edge of ideas is vital.

There are a lot of great blogs, podcasts, and other media to be consumed in the marketing world, but books and magazines are a little different as they have an almost timeless appeal.

Marketing Career Handbook

Marketing is an industry that is growing in opportunity and managers are always on the hunt for fresh ideas for campaigns...

I found that there are plenty marketing publications out there jam packed with great content.

However, when people put together lists such as “The Best Marketing Books Out There” or “The Marketing Magazines You Need to Read” they tend to go with older, more traditional style publications.

So instead, we have put together a list of the best marketing books and magazines that we could find, including not only the marketing classics, but also reads from online marketers and a younger generation of writers.

With that, why don’t we dive into our list of the best marketing materials available to read right now.

Content Machine by Dan Norris

Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising by Dan Norris

Fist up, we have Content Machine, which delves into author Dan Norris’s own success story about transforming his WordPress support business from zilch to over $1m AUD annual run rate in 2 years.

Within this gem of a book are easy-to-follow frameworks and downloads from Dan’s own playbook for building business and scaling content marketing. It also reveals the #1 biggest mistake that kills content marketing efforts (which we couldn’t possibly spoil for you…) and how the best content marketers in the world have built their audience, their content, and their business.

From idea generation to writing guidelines, and hiring as well as scaling a content team, this book is a must-have for any budding marketing entrepreneur, blogger, content marketer or marketing manager. It’s also one of those rare marketing books that never seems to stop being relevant.

If you want to see a tangible return from your content marketing efforts, then this is certainly the book to help you get there.

Order Content Machine by Dan Norris on Amazon todayAmazon Book

Building a Story Brand by Donald Miller

Building a Storybrand by Donald Miller

We’d be surprised if you hadn’t heard of Building a Storybrand, as it’s become the #1 best seller in Advertising books on Amazon (beating even Seth Godin’s highly-revered ‘This Is Marketing’!)

But if you haven’t, let us introduce you.

Donald Miller’s business doubled in revenue for 4 consecutive years. His secret? A 7-step storytelling framework to clarify your marketing message and connect with your customers.

He has since helped more than 3,000 businesses grow through that very framework.

The idea is simple: within 5 seconds of visiting your website, your audience should have a clear understanding of your offering.

So in short, this book helps your business to get your message straight and, in turn, create incredible websites, keynotes, emails that actually get opened and sales-letters people don’t throw in the bin.

Building a Storybrand is also available in an AudioBook version that will inspire you and won’t put you to sleep (unless David Attenborough is planning on doing the narration anytime soon).

Our tip: If you’ve recently created your first brand strategy, compare it alongside The Storybrand and see how they collate together. If you’re struggling to put your first draft together, try using our our Brand Strategy Development Guide to get you started.

Order Building a Storybrand by Donald Miller on Amazon todayAmazon Book

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Entrepreneur Magazine

Moving onto our first magazine of the post now and we are starting off strong with Entrepreneur Magazine.

This publication is American and is a magazine heavily entrenched in business roots. But don’t worry the business and marketing paths cross as frequently as you unlock your phone, and it has dedicated topic sections from technology to social media, to marketing, to finance.

The 10 annual issues create a well of information and inspiration throughout the year, and help to demonstrate how much these seemingly different worlds cross paths when in the process of building a successful business.

So while you may be a marketer, having a basic understanding of these many other facets of business is only going to help you along the way (which is why the Entrepreneur Magazine is a great one to pick up and read!)

The article and feature topics range from start-ups and celebrities, all the way to big business, and this amplifies the fact the magazine is for everyone.

And let’s be honest, who wouldn’t want to read about Shaq becoming Papa Johns brand ambassador?


Start With Why by Simon Sinek

Start With Why: How Great Leaders Inspire Everyone To Take Action by Simon Sinek

Since his September 2009 TED Talk titled ‘How great leaders inspire action’, Simon Sinek’s ‘golden circle’ has acquired somewhat of a cult following.

Transcribed in 48 languages and generating a whopping 53,085,996 views and counting, Sinek uses examples like Apple, Martin Luther King Jr. and the Wright brothers to illustrate the importance of asking ‘why’ when it comes to crafting your business framework.

In branding, we call this your ‘purpose’:

Why your organisation exists and why anyone should care. Because – in the words of Simon Sinek himself – people don’t buy what you do, they buy why you do it.

Start With Why is the book to help you find and clearly communicate your beliefs and values and turn your audience into loyal brand advocates.

Whether you’re a small start-up or a Fortune 100 company, Start With Why is required reading for any business struggling to resonate with their audience.

Order Start With Why by Simon Sinek on Amazon todayAmazon Book

The 1 Page Marketing Plan by Allan Dib

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib

We know all too well that creating a marketing plan is a tricky, time-consuming process, which is why it often gets neglected, but the days of Powerpoint presentations and Excel spreadsheets that struggle to make it to the top of the board of directors’ priority list are over.

Self-proclaimed ‘serial entrepreneur and rebellious marketer’ Allan Dib has created a quick and simple 1-page marketing plan, containing 9 squares to map out a reliable marketing plan for rapid business growth.

Ultimately, with one single groundbreaking template, Dib enables marketers to make more profit from existing customers, while attracting new ones.

Whether you’re just starting out or you’re an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a personalised marketing plan that will propel your business and differentiate you from competitors.

Order The 1-Page Marketing Plan by Allan Dib on Amazon todayAmazon Book

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Stuff Magazine

Stuff Magazine is one of my favourite publications out there, and although not a marketing magazine by any means with the mass of technology on offer in the magazine there is bound to be something for everyone.

For a designer like myself, it’s great seeing how design in the tech industry looks. Equally, it can be useful for marketers to keep up with technology, as this publication outlines how you can use and implement this technology in your working life.

Although the magazine may go slightly off track for marketers, the understanding of who is buying what when it comes to tech can really help with marketing campaigns and techniques.

Stuff Magazine classes itself as the holy grail of the tech magazines but it can appeal to much more than just tech-heads, as for both business entrepreneurs and marketing managers tech is only becoming a bigger part of day-to-day work life.


Killer Marketing by Joe Pulizzi and Robert Rose

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit by Joe Pulizzi

If you’re struggling to see a return on your marketing efforts and are disillusioned by the old way of doing things, Joe Pulizzi’s latest marketing masterpiece is for you.

Despite sitting and watching the shift in how consumers buy into, and stay loyal to brands, the majority of marketing departments are still following the tried (and often failed) methods they’ve been following for the past 75 years.

Joe Pulizzi is here to tell you that killing your current marketing structure may be the only way to save it!

Killing Marketing helps businesses to re-evaluate their marketing approach to achieve dramatic increases in customer loyalty and business revenue.

So there’s a new, exciting model out there that can generate remarkable marketing results, as long as you’re willing to take the leap out of your comfort zone.

This book brings together two of the world’s top marketing experts, who reveal the next level of breakthrough success: transforming your marketing strategy into a standalone profit centre.

Order Killing Marketing by Joe Pulizzi on Amazon todayAmazon Book

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Campaign Magazine

Most of the time, as a creative agency, we tend to hone in on the more creative side of marketing rather than the business side, and this is where Campaign Magazine comes in.

Campaign magazine is a hub of all the best creative campaigns and news out there so it can serve as great inspiration, as well as a source for research for marketers.

Articles featuring Lynx’s advertising campaign, to Vizeum naming Mike McCoy as UK chief executive show the wide range of articles that can be found in the magazine, allowing any marketer to get a wide range of insight from the material on offer.


The Four by Scott Galloway

The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway

Amazon, Apple, Facebook, and Google.

Everyone’s heard of the four most influential companies on the planet and almost everyone thinks they know how they reached their dizzying heights, but Scott Galloway’s book ‘The Four’ makes sure that you’ll never look at these four companies in the same way again.

Readers call ‘The Four’ “terrifying”, “hilarious”, “provocative” and “much more than just a business book”.

This may be because Galloway unearths everything from how Amazon became the most disruptive company in the largest economy, to what it takes to get to a trillion with brutal honesty and unrivalled insight.

This book teaches marketers valuable lessons about how to apply the techniques of the big four’s world domination to your own business or career, as well as astute, and perhaps scary, observations into where we’re going (or being taken to) next.

Whether you want to compete with them, collaborate with them, or simply marvel at how vastly you’ve come to rely on them, you need to understand the Four.

Order The Four by Scott Galloway on Amazon todayAmazon Book

The Brand Gap by Marty Neumeier

The Brand Gap by Marty Neumeier

As a marketer, it can sometimes be tricky to navigate the realms of branding and how that feeds into your marketing strategy, or for that matter, your wider business plan.

The Brand Gap by Marty Neumeier helps to disseminate the ‘invisible layer of meaning that surrounds the product’ (i.e. your brand) to better communicate the importance of brand strategy and why it’s worth investing in.

Simple, succinct and highly enjoyable, branding guru Neumeier uses the visual language of the boardroom to offer everyone in the company “the most powerful business tool since the spreadsheet”.

The Brand Gap will give you the tools to produce a “charismatic brand”, the 5 essential disciplines of brand-building, and a 220-term brand glossary, and that’s not all!

With clients like Kodak, Sun, and Procter and Gamble, we recommend all of Marty Neumeier’s books, which include ‘Zag’ that drills deeper into the question of how brands can harness the power of differentiation and ‘The Brand Flip’, which helps businesses make the leap from a company-driven past to the consumer-driven future.

Order The Brand Gap by Marty Neumeier on Amazon todayAmazon Affiliate - The Brand Gap

Will it Fly By Pat Flynn

Will It Fly? by Pat Flynn

Pat Flynn labels himself as “the crash test dummy” of marketing.

His website, Smart Passive Income, is full of exciting experiments that outline what does and doesn’t work when it comes to online marketing. Needless to say, I was excited for his book, and it didn’t disappoint.

Will It Fly? encourages people to stop rushing into half-baked business and marketing ideas, and is split into five parts leading to “all systems go”. This marketing book will challenge you to think critically, act deliberately, and dare greatly when it comes to your business and marketing ideas.

Order Will It Fly? by Pat Flynn on Amazon todayAmazon Book

Permission Marketing By Seth Godin

Permission Marketing by Seth Godin

Seth Godin is an author, entrepreneur, marketer, and public speaker, and not only this but his blog attracts hundreds of thousands of readers on a daily basis.

Without doubt, he’s a leading edge marketer.

His book, Permission Marketing, is based around the idea of offering consumers incentives in return for permission to market to them.

Media such as TV ads, newspapers, magazine adverts, and most traditional advertising methods are based around interrupting our viewing and taking our attention. This marketing book enables companies to build long term relationships with customers, create trust, and build brand awareness.

Order Permission Marketing by Seth Godin on Amazon todayAmazon Affiliate - Permission Marketing

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Applied Arts

The Applied Arts magazine is all about creative advice, insight, and inspiration, as it captures the current visual arts landscape.

Now although this may not be completely focused on marketing, this is a good place for creative inspiration for your content marketing methods, so stay with us on this one!

Applied Arts has been around since 1986 and provides regular website updates, which has sections for entries, winners of the entries, inspiration, creative futures, and advertising.

It has information from niche chocolate brands, all the way to technology (and don’t forget about the creative inspiration information!)

What I’m trying to say is, regardless of whether you are a marketer or a designer, you will get to see current up to date work that’s trending and how brands are being presented day-to-day.


Breakthrough Advertising by Eugene Schwartz

Breakthrough Advertising by Eugene Schwartz

Eugene Schwartz was an art collector and author who wrote 10 books over his career.

But, Breakthrough Advertising (which we are focusing on today) was written in 1966 and is no longer widely available. So, what we’re saying is be prepared to hunt high and low to find it, but trust us, it’s worth it.

Breakthrough Advertising is not just a book for marketing professionals and business owners, it’s a book for everyone in the business world.

Put simply, Breakthrough Advertising addresses universal business problems that people are still trying to solve today, including how to write a great headline, how to cut through the noise, and how to open up a whole new market.

Virtual Freedom By Chris Ducker

Virtual Freedom by Chris Ducker

Chris Ducker is an entrepreneur and business owner with both physical bricks and mortar businesses, alongside online businesses.

The author is also a podcast host and the founder of the Youpreneur network, a membership site for business owners.

Entrepreneurs often suffer from “superhero syndrome”, thinking they have to do everything within their business themselves, and inevitably, this leads to burnout.

The Virtual Freedom book helps you explore the options when it comes to hiring digital staff and outsourcing work.

Order Virtual Freedom by Chris Ducker on Amazon todayAmazon Affiliate - Virtual Freedom

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Marketing Week

Marketing Week is all about, well, you know… Marketing!

This is the place you will want to go to if you want to get straight to the point, with marketing as the main subject, unlike the some of other magazines we’ve looked at.

It has sections for the latest articles, marketing jobs, news, trends, and opinion, and it has been around since 1978 with over 300,000 consistent monthly subscribers.

So, you can be sure this is a totally legit marketing magazine, take our word for it.

This magazine is not just about marketing topics, but it’s also designed to teach you as a marketer, or designer if you fancy picking up some marketing tips.

Whether you’re a marketer, designer, or business owner, you will have plenty of topics to pick from that are current and relevant.

You will get to see marketing articles ranging from:

  • Ad industry
  • Social media
  • Effectiveness and efficiency
  • Strategies
  • Changes
  • Trends
  • Your users/clients
  • Customer experience
  • Analysis
  • Partnerships
  • Innovation
  • Marketing leadership
  • Accelerating marketing performance
  • News from other businesses


Epic Content Marketing By Joe Pulizzi

Epic Content Marketing by Joe Pulizzi

Joe Pulizzi is the first author that has 2 books featured on this list, so let’s start with Epic Content Marketing!

This book helps businesses and marketers develop strategies and use stories to leverage the widespread distribution of social networks, Google, and the mainstream press.

Epic Content Marketing provides a step by step process to the delivery that gets you results.

Order Epic Content Marketing by Joe Pulizzi on Amazon todayAmazon Book

Content Inc by Joe Pulizzi

Content Inc by Joe Pulizzi

Onto number 3 it is for Joe Pulizzi!

He’s the founder of the Content Marketing Institute and is responsible for the World’s largest in-person content marketing event, Content Marketing World.

Similarly to Epic Content Marketing (mentioned above), Content Inc explores a 6 step process that many businesses and entrepreneurs use to dominate the market without selling anything in the first instance.

This marketing book shows you how to position yourself as a leader within your chosen niche and develop content that delivers results.

Order Content Inc by Joe Pulizzi on Amazon todayAmazon Book

Crush It! By Gary Vaynerchuk

Crush It! by Gary Vaynerchuk

Crush It is about finding your one true passion, and crushing it.

The point in Gary’s book is that anything can be achieved if you truly want to.

He encourages you to find out what you really want in life, and hunt it down, and the lessons in Crush It could be applied to several marketing campaigns and business goals.

Order Crush It! by Gary Vaynerchuk on Amazon todayAmazon Book

Jab Jab Jab Right Hook By Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

And just like that, we’re up to 2 books by 2 authors.

Gary Vaynerchuk has written a handful of the best marketing books, but we thought it only fair to give others a chance so have only included 2 for this particular post.

He also runs an awesome business YouTube channel that you should be paying attention to.

In Jab, Jab, Jab, Right Hook, Gary shares advice on how to connect with your customers while beating your competition, and this book will provide you with a blueprint and marketing strategy that will lead you or your business to social media success.

Order Jab, Jab, Jab, Right Hook by Gary Vaynerchuk on Amazon todayAmazon Book

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Adweek is a weekly advertising magazine that started in 1978 and has engaged with an audience of over 6 million.

This is the perfect magazine for you if you want to see news and insights covering brand marketing.

It has sections covering editor’s picks, promoted content, current week’s issue, in case you missed it, agencies, brand marketing, creativity, digital, programmatic, and TV and video.

Let’s take a look at a couple of articles:

Choose visuals that make your brand stories stand out.

This is a nice short read that contains a cheat sheet to creating content your audience wants to see, and it even has a nice download link so you can use it when you’re offline!

Everything brands need to know about bringing their marketing in-house.

This article in particular will give you insight on:

  • Building an ecosystem
  • Be purposeful when naming your agency
  • Prepare your employees, and your agency partners, for change
  • Clarify the agency’s mission
  • Know what you don’t know
  • Make data the centre of your operation
  • Don’t put cost savings over quality

Because we have designers on the team, we like to see other areas as well as marketing, and luckily there are some super good areas in design in this marketing magazine that have a real purpose.

So even if you’re not a marketer, you will still find something that will appeal to you in this magazine.


Youtility_ Why Smart Marketing is about Help not Hype By Jay Baer

Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer

Jay Baer is a keynote speaker that works with organisations around the world to help them get more customers and win more business.

Baer also runs one of the most respected marketing blogs in the world over at Convince and Convert.

Youtility offers a new approach to winning business, and rather than being pushy and clawing for everyone’s attention with interruptive advertising, Jay’s book asks you to think “How can we help?”

This marketing book encourages you to cut through advertising clutter and make lifelong customers, as by genuinely helping people, you can create customers for life.

Order Youtility by Jay Baer on Amazon todayAmazon Book

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Branding Mag

Branding Mag is an independent daily brand journal, so you would go to this magazine if you want to see insightful sources of news and opinions from the branding industry.

Branding Mag covers branding topics from all over the world, and these specific topics include agency, creative, data, design, digital, luxury, marketing, and strategy.

The publication also has articles on data, so this means if you’re carrying out research into ROI vs ROAS, you can find the answers.

An example of an article in Branding Mag is:

Gilette tries it again, but will it get its purpose bang for its marketing buck?

This article covers the values of Gillette consumers, the tactical campaign Gilette uses for its products, and the best purpose-driven marketing strategy.

Remember, packaging starts and ends with marketing, and this article is designed to remind you that packages aren’t just designed, you need to consider your marketing strategy too.

So whether you are a designer or marketer, there is plenty of material that crosses over between design and marketing.


Platform by Michael Hyatt

Platform: Get Noticed in a Noisy World by Michael Hyatt

Michael Hyatt is one of the top business bloggers in the world, and over on his website, Michael provides weekly blogs to help both marketers and people that have their own business.

He’s essentially providing real value, while helping people get the life they want.

Platform: Get Noticed in a Noisy World is a New York Times, Wall Street Journal, and USA Today bestseller, and the book is about building a platform that serves as a foundation for your business.

Hyatt shows you what marketers, authors, public speakers, and entrepreneurs are doing today to make themselves stand out in a crowded market space.

Order Platform: Get Noticed in a Noisy World by Michael Hyatt on Amazon todayAmazon Book

Ask By Ryan Levesque

Ask by Ryan Levesque

Ryan Levesque is a marketing expert, coach, and business consultant and is the creator of RocketMemory and SurveyFunnel among others, and the expert has been featured in CNBC, Yahoo Finance, The Miami Herald, and The San Francisco Chronicle, among others.

“Ask” is based on the idea that you shouldn’t have to guess what your prospects and leads are thinking.

In the book, Ryan provides a system known as The Ask Formula that helps you discover exactly what people want from you, and how to deliver it to them.

Other authors on this list, such as Pat Flynn, have raved about Ryan’s book, and even reviewed it on his TV show, spiTV.

Order Ask by Ryan Levesque on Amazon todayAmazon Book

The One Thing By Gary Keller and Jay Papasan

The ONE Thing by Gary Keller and Jay Papasan

Gary Keller and Jay Papasan are regular collaborators and as well as The ONE Thing, they’ve wrote a number of other books together such as The Millionaire Real Estate Investor.

The ONE Thing deviates from their pattern of releasing real estate themed books and has been very well received across the globe.

In this book you’ll learn to cut through clutter, build momentum towards your goals, dial down on stress, and master what matters to you.

Order The ONE Thing by Gary Kellyer and Jay Papasan on Amazon todayAmazon Book

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Fast Company

Fast Company is an American business magazine that focuses on technology, business, and design, publishing eight prints a year.

This magazine has plenty of subsections per parent section including design work as well as information geared towards marketers.

But remember, as a marketer, it’s good to see creative work to get inspiration for your marketing campaigns, and as we found out before, packaging design starts and ends with marketing, it isn’t just design.

Some of the articles that are present at first glance include why HubSpot is introducing a free email marketing service, the first consumers getting Apple’s credit card, and which agency helped to boost Harry’s and Sweetgreen.

Each section has a good amount of relevant posts, so whether you’re a designer or marketer there’ll be something for you.


New Rules of Marketing and PR By David Meerman Scott

The New Rules of Marketing and PR by David Meerman Scott

David Meerman Scott is an online marketing strategist, and an internationally acclaimed bestseller whose books and blogs are must reads for marketing professionals.

If you’re looking to grow your business or strive in the role you work in, David’s material is for you.

The New Rules of Marketing and PR offers a step by step plan to help you harness the power of modern marketing methods.

This book is full of compelling case studies, real world examples of using content to succeed, and inbound marketing strategies and tactics.

The New Rules of Marketing and PR was written for marketing professionals and entrepreneurs who want to grow their business or create success.

Order The New Rules of Marketing & PR by David Meerman Scott on Amazon todayAmazon Book

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The Drum

The Drum is a UK based magazine that focuses on branding, agency, creative, digital, and media.

Equally, this publication has areas for interviews, opinions, awards and news about the Drum network itself.

We often like to go to the awards section, as this is where people can showcase their work and this is good material for inspiration.

On top of this, it has a neat creative section where creative work is presented and can be given a rating out of five stars.

From a marketers perspective, the Drum magazine is good if you want to see what other businesses, and people, are submitting to the awards section, and this is because it has submissions for:

  • Advertising
  • Agency Business
  • B2B
  • Digital Advertising
  • Social Media

If we take a look at some of the winners from the digital advertising section, the group includes the likes of the Grand Prix, Media agency of the year (Winmo), and the best digital advertising team (programmatic).

So you can be sure to see some top quality work.


How to Win Friends By Dale Carnegie

How to Win Friends and Influence People by Dale Carnegie

Dale Carnegie was a writer and lecturer renowned for his courses in self-improvement, salesmanship, corporate training and more. He has written several books over his career, including one of the first best-selling self-help books, How to Win Friends and Influence People.

This marketing book was published in 1936, and its content is still as relevant today as it was then.

The book itself contains a list of expectations at the beginning, explaining to the reader what they’ll get out of reading it, and among them are: increasing your popularity, how to make connections quickly and easily, increase earning power, winning new clients and more.

The book promises to help strengthen your relationships and improve interaction with everyone in your life.

Order How to Win Friends and Influence People by Dale Carnegie on Amazon todayAmazon Book

Everybody Writes by Ann Hadley

Everybody Writes by Ann Handley

Ann Handley is a veteran of creating and managing digital content and relationships, and as well as being a Wall Street Jorunal bestseller, Ann is a monthly columnist for Entrepreneur Magazine.

Everybody Writes is the go to guide to developing leads, attracting customers and retaining relationships through the written word.

Ann explains in her book that in this digital, content drive age, we’re all writers.

Everybody Writes is the ultimate field guide for businesses that know great content is key, and by taking the time to read this marketing book you’ll learn how to write better, improve your grammar, and learn writing best practises.

Order everybody writes by Ann Handley on Amazon todayAmazon Book

The Power of Visual Storytelling By Aekaterina Walter

The Power of Visual Storytelling by Ekaterina Walter

Ekaterina Walter has led strategic and marketing strategies for Fortune 500 companies Intel and Accenture, and as a Wall Street Journal bestseller, Ekaterina is a regular contributor to Forbes, Fast Company, Inc., The Huffington Post and more.

The Power of Visual Storytelling is best summed up by the quotes of some other writers on this list:

“This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” Gary Vaynerchuk

“A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” Guy Kawasaki

Order The Power of Visual Storytelling by Ekaterina Walter on Amazon todayAmazon Book

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Ad Age is a hard hitting magazine that has a feeling of hard hitting news publishing about it, and everything is bright and bold.

The content heavy site offers an explosion of articles, resources, videos, opportunities, and much more.

This well of information covers multiple areas including:

  • Marketing
  • Advertising
  • Digital
  • Media
  • Agency

For a marketing manager, this is like falling into a pot of gold, as the reach of its information is key and shouldn’t be overlooked when wanting to find out what’s happening in the industry.

One of the things I love about Ad Age is its resources, ranging from webcasts to reports, and they really push out content on a scale unlike many others.


The Big Data Driven Business by Glass and Callahan

The Big Data-Driven Business by Russell Glass and Sean Callahan

Russell Glass is the head of products at LinkedIn and is the co-author of The Big Data Driven Business alongside Sean Callahan.

The Big Data Driven Business makes the case that big data is for real and as business owners and marketers, you should be using it.

It uses case studies and examples from Apple, to Blackberry to demonstrate the future of the big data revolution.

In the book, you’ll learn what big data is, what corporations have done with big data, and how you can use it to drive your business forward.

Order The Big Data Driven Business by Russell Glass and Sean Callahan on Amazon todayAmazon Book

Think and Grow Rich By Napoleon Hill

Think and Grow Rich by Napoleon Hill

Napoleon Hill was an American author working in the new thought movement area of study, and when he died in 1970, his most successful book was, and remains, Think and Grow Rich.

Think and Grow Rich is labelled as “the most important financial book ever written.”

In the book, Hill researches and writes about more than forty millionaires to find out about their journey, and how they got to millionaire status.

It’s an interesting look into the psyche of people and once you’ve read the book, you’ll understand more about human nature and willing than ever before.

Order Think and Grow Rich by Napoleon Hill on Amazon todayAmazon Book

Contagious By Jonah Berger

Contagious by Jonah Berger

Jonah Berger is a professor at the University of Pennsylvania as well as a New York Times and Wall Street Journal bestselling author.

His primary field of study is around word of mouth, social, and viral marketing, making the title of his book “Contagious”, highly relevant.

Contagious is a study into why some products and ideas are talked about more than others.

Jonah tries to answer the question of virality, for example, what makes a YouTube video spread like wildfire?

Whether you’re in the marketing department at a Fortune 500 company, an SME, or own your own business, Contagious will help you succeed, and understand how you can best put your advertising budget to use.

Order Contagious by Jonah Berger on Amazon todayAmazon Book

image of forbes front cover


Forbes magazine is a highly popular, if not ubiquitous magazine and is worthy of a mention. It focuses on business and features finance, industry, investing and marketing topics, and also has reports on various other topics ranging from technology to politics.

One nifty little feature Forbes has is the view count feature which tots up “how many people have viewed each post”. This means you should be able to spot the bad posts from the good ones, especially if they have been released for a good while.


The Art of Social Media By Guy Kawasaki

The Art of Social Media by Guy Kawasaki

We all know Guy Kawasaki, and if you don’t, he was one of the marketing executives at Apple that were responsible for marketing their Macintosh computer in 1984 (he’s also on the Board of Trustees at Wikimedia.)

His book, The Art of Social Media, is a no-nonsense guide to becoming a social media superstar.

It’s no secret that social networks can have a make or break effect on your business, and the Art of Social media is filled with more than 100 practical tips and tricks in order to help you rock your chosen social network.

Order The Art of Social Media by Guy Kawasaki on Amazon todayAmazon Book

The Best Marketing Books Everyone Should Read

There are huge amounts of marketing books, so forgive us if we have missed out some great books along the way.

If you’re interested in more reading, check out our posts on the best books for startup founders, and the best books for entrepreneurs!

Whether you’re hoping to learn about how branding fits in with your wider marketing strategy, how to get your messaging straight, or simply how to write a marketing brief, we can help.

We’re the experts in marketing, and know what it takes to transform your business. Don’t believe us? Check out some of our case studies.

Or if you’d like to discuss your project requirements get in touch with our friendly team today.

What are the best business marketing books that you’ve read? If you have any recommendations that you’d like to see added to the list, let us know if the comments below.

Hey I'm Tony, Founder and Director of Canny Creative. I eat, sleep and bleed Canny to be honest. I'm an absolute workaholic (and yes, I know that's not a good thing!).

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