The Sage Brand Archetype Examples

Brands organised by shared archetypal behaviour, tone, colour and identity strategy.

Total profiles2
Dominant sectorProfessional Services Dominant colour
Blue
 Dominant toneCasual

The Sage Brands

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Hays Professional Services HubSpot Technology

Sectors

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Professional Services 1 profile Recruitment 1 profile Software 1 profile Technology 1 profile

Locations

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UK 1 profile USA 1 profile

Colour

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Blue 2 profiles White 2 profiles Black 1 profile Red 1 profile Green 0 profiles Neutral 0 profiles Orange 0 profiles Pink 0 profiles Purple 0 profiles Teal 0 profiles Yellow 0 profiles

Tone

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Casual 2 profiles Humorous 1 profile Enthusiastic 0 profiles Formal 0 profiles Respectful 0 profiles

Font Category

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Sans Serif 1 profile Serif + Sans 1 profile Custom Hand-lettered 0 profiles Custom Sans 0 profiles Custom Sans + Sans 0 profiles Custom Sans + Script 0 profiles Custom Serif + Sans 0 profiles Other 0 profiles Sans Serif + Serif 0 profiles Serif 0 profiles

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